.2024 has been a volatile year for adtech funding.U.S.-focused adtech startups, once adapted to running into billions in equity capital annually, have actually reared virtually $360 million until now this year, placing it on course to become the industryu00e2 $ s slowest year in over a years, per Crunchbase information. That lag results from market concentration, enhanced regulatory stress, and economical uncertainties.ADWEEK consulted with five VCs who continue to acquire adtech business, in spite of these problems, concerning what they are actually looking for and what they avoid. Perhaps unsurprisingly, these clients are targeting options in privacy-focused modern technologies and industry-specific regions like connected television.